Employment History

HIGHLIGHTS

  • Worked on a worldwide rebrand for Global 50 law firm – multinational corporate law firm of 2000+ employees with law offices on every major continent.

  • Took over stalled global soft rebrand for an international engineering firm with projects in 32+ countries.

  • Working on major multi-platform social media campaign that is gaining traction and positive response – engagement up 5.25% in 1st month. 

  • Designed social, email and print marketing collateral that helped deliver an increase in response rate for critical, high-margin series of industry seminars.

EXPERIENCE 

Simpson Gumpertz & Heger Inc. | Waltham, MA 

Design Lead | Dec 2017-April 2020

For award-winning engineering firm with projects in 32+ countries, provide creative direction and art direction across the firm with multiple separate industry divisions. Work with executives to develop and execute creative strategy. Educate management on the importance of brand consistency. Collaborate on creation and development of high-impact, creative digital / social / print campaigns that showcase SGH brand. Manage a team of 3 external freelance creatives plus 8 vendors (printers, distributors, etc.). Work closely with management and principals to ensure our strategies are insightful, informative, and consistent with our brand.

  • Role expanded from design to working with executives to define brand / creative strategy.

  • Made pitch and education initiative that won buy-in across traditional management for necessity of consistent branding across all engineering practices and customer touchpoints.

  • Took over soft rebrand started by an external agency prior to hire and led to full rollout.

  • Reduced external marketing costs in target areas leading vendor assessment and renegotiating service contracts.

  • Selected marcomm – 

    • Developed digital and social campaigns.

    • Led development / production of now-standard conference graphics and posters that increased avg. booth traffic.

    • Designed infographic handout credited with generating new business.

    • Designed pitch materials credited with helping win new accounts.

    • Developed social media (LinkedIn, Facebook & Twitter) campaigns and content (schedule, infographics, and videos) recognized for winning multiple prospect meetings.

Goodwin Procter | Boston, MA 

Graphic Designer | Aug 2015-Dec 2017

For Global 50 law firm (multinational corporate law firm with 2000+ employees in law offices on every major continent), managed global re-brand along with day-to-day marketing communications function and flow of projects coming in and out of firm. Personally project managed all ad campaigns. Collaborated with 10 departments and offices on revamp of firm’s global collateral suite. 

  • Facilitated major re-brand and created comprehensive, unified portfolio of re-branded marketing materials – digital, email marketing, flyers, publications, invitations, advertising, signage, trade show displays, etc.

  • Recognized for establishing law firm’s 1st cohesive flow of imagery across social, digital, print, and live client experiences (from trade show graphics to client presentations).

Fenway Sports Management (FSM) | Boston, MA

Agency Team | May 2014-Apr 2015

Worked as integral part of agency team at global sports marketing agency representing major brands and elite athletes, and producing world-class events on sport's biggest stages. Collaborated with clients and external creative agencies to deliver new marketing and promotional concepts; tracked status and provided reporting.

  • Client accounts – Boston Red Sox, Red Sox Foundation, Red Sox Destination, Jet Blue Golf Tournament, Liverpool Football Club, Boston College Athletics. 

Hometown Weekly | Medfield, MA

Graphic Designer | Sept 2011-Aug 2015

Provided advertising design and weekly periodical layout on tight deadlines while sustaining brand consistency. 

Comcast Spotlight | New York, NY

National Sales Planner | Jun 2007-Jan 2009

Created PowerPoint presentations pitching advertising for major broadcasts – Monday Night Football, awards.

Time Warner | New York, NY 

Sales / Marketing Assistant | Sept 2005-Jun 2007

Served as liaison between Account Executives and clients. 

Additional – Serve as freelance art director, creative director, and designer for diverse B2B, B2C, and nonprofit clients. Help define and promote brands; jointly define creative direction and collateral– trade print advertising, consumer packaging, brand apparel, movie posters and title treatments, annual nonprofit gala collateral.

Education

The Fashion Institute of Design & Merchandising                                              Los Angeles, CA
Associate of Arts in Graphic Design 12/2010

The University of Arizona                                                                                       Tucson, AZ
Bachelors of Art in Communication
Minor in Business Administration 5/2004

Key Skills

Photoshop, InDesign, Illustrator, Quark, Microsoft Office, Expression Web, Dreamweaver, Pre-Press, Package Design knowledge, Sitecore, Photo Shelter, Wire-framing, Sketch and InVision